Vala Halldórsdóttir

Vala Halldórsdóttir (IS)

Presentation: Connecting People Through Shared Interests

Vala is the Chief Revenue Officer of QuizUp and leads QuizUp’s New York Office. She was Editor-in-Chief of QuizUp from 2013 to May, 2015. As an early employee at QuizUp she has been an integral part of forming the company’s product and content.

Work Experience

Chief Revenue Officer, 2015-
Support the overall process of management and corporate decision-making to ensure the organization maximizes its profitability. Responsible for all activities that generate revenue within sales, corporate development, marketing, pricing, and revenue management

Editor-in-Chief, 2013-2015
As an early employee I have been an integral part of forming the company´s product and content vision. Apart from sitting on the executive board for the past two years, I managed a team that consisted of 25 content editors, content creators, community managers, partnership managers and regional directors responsible for our non-English speaking markets.

Matador Media
Co-founder, 2009-2013
Founded my own innovation and media company. We worked on various tech and media related projects like:
Heilaspuni – Producer and Concept designer
Icelandic award winning and best selling boardgame (
Startup Kids – Executive Producer and Director
Documentary about young tech entrepreneurs in the U.S. and Europe ( Funded by the European Union and Kickstarter. The film was bought by a US distribution
company, Filmbuff, and has been screened all over the world. It’s still used as a teaching material in various universities all over the world.
Kinwins – Concept Designer and Product Manager
iPhone game and social motivation game. Winner of Iceland Startup Weekend and finalist in
Gulleggið, an Icelandic Business Plan Competition.

Almenna Consulting Engineers
Analyst, 2008-2009
Design of an analytical model for assessment of the market value of commercial property in Iceland for the Icelandic Property Registry.

Kaupthing Bank
Sepcialist, 2006 and 2007
Corporate banking, corporate loans, equity evaluation processing, summers of 2006 and 2007.


University of Iceland, Industrial engineering, 2005-2008, B.Sc.
Commercial School of Iceland, Economy department, 2001-2005


QuizUp is the biggest trivia app in the world with over 70 million users, 20 million in the US alone. It is available in 7 languages, and on all major platforms.