Jennifer Griffiths

Jenny Griffiths (UK)

Presentation: Snap Fashion: learnings from growing a new type of search for the creative industries 

Jenny Griffiths is the founder of Snap Fashion, a visual search engine for fashion. Jenny invented Snap Fashion’s fashion-finding technology in 2009 whilst studying for her Masters in Computer Science at Bristol University, with the ambition of changing the way that people search and shop online.


Fast forward six years Snap Fashion is now an established UK startup based in London’s Tech City, and has numerous clients from Westfield to Time Inc, along with its direct to consumer mobile app and websites. As the world’s first cross-platform visual search engine for fashion, Snap Fashion is still leading the technology race, being able to filter results by shape as well as colour, and generate personalised colour palettes to allow users to be their own personal stylists. As well as delighting users with millions of Snaps occurring every year, Snap has also won numerous awards, from Cisco’s British Innovation Gateway Awards to Jenny receiving an MBE for her services to Innovation in the Digital Fashion Industry.