Anna Qvennerstedt

Anna Qvennerstedt (SE)

Presentation: Building a culture for creativity - How a small advertising agency from the North Pole (Gothenburg) became the best agency in the world

Anna Qvennerstedt is Copywriter, Senior Partner and Chairman of the Board at Forsman & Bodenfors in Sweden.

Over the past 10 years, Forsman & Bodenfors has continuously been among the world’s best creative agencies – and was the most awarded agency in the world 2014. (According to the Gunn Report.) Anna has been with the agency since 2004 and was appointed Chairman in 2012.

In 2007, Anna was awarded the Platinum Egg as the youngest person ever given this prize honouring individuals who have had an exceptional impact on the advertising industry in Sweden. This makes her the second woman through history to be elected onto the The Platinum Academy (the Hall of Fame for people in advertising).

Anna has over the past two decades won gold medals in numerous Swedish and international award shows, including a Grand Prix in Cannes.

She has served as a juror on several award shows, such as the Cannes Lions, Eurobest, D&AD, New York Festivals and the One Show. She is also a member of the One Show International Board of Directors. In 2011 she was named Jury President of the Swedish national advertising awards.


1991–1994 Berghs School of Communication

Employment history

1994–1994 Villmer Advertising Agency (Junior Copywriter)
1994–1997 Garbergs Advertising Agency (Copywriter)
1997–2004 TBWA Stockholm (Copywriter & Founding Partner)
2004– Forsman & Bodenfors (Copywriter, Senior Partner & Chairman of the Board)

Positions of Trust

1998–2002 Board member of BRIS Federation Board
2001 Juror in Eurobest
2002 Juror in D&AD
2003 Juror in the Cannes Lions Press & Outdoor Jury
2008 Juror in Clio
2008–2012 Board member of the Association of Communication Agencies
2008–2010 Board member of the Swedish Institute Advisory Council
2010 Juror in the One Show
2011 Jury President of the Golden Egg Awards
2001– Board member of Berättarministeriet
2012– Chairman of the Board of Forsman & Bodenfors
2013 Juror in the One Show
2013 Juror in Cannes Lions Direct Jury
2014 Jury President in Eurobest
2015– Member of the One Club International Board of Directors
2015 Juror in the New York Festivals Executive Jury
2015 Juror in the Cannes Lions Integrated & Titanium Jury