Ted Persson

Ted Persson (SE)

Presentation: Europe is now - How Europw can surpass America as the new center of digitalinnovation

Ted Person is a Stockholm based digital entrepreneur, product designer, creative director and struggling beard grower. Ted is a co-founder of digital agency Great Works, since 2014 part of the North Alliance (NOA), Scandinavia’s leading communications and technology network. Ted currently heads up NOA’s startup incubation unit, through which he currently among other things acts as head of product and marketing at digital retail startup Wrapp. Ted is also a co-founder of Our/Vodka, a global vodka made by local people in cities around the world run by Pernod Ricard, and also advises a bunch of super cool startups, schools and projects.


Acting Head of Product + Marketing at Wrapp
September 2014 - Present (5 months)
Wrapp is a digital retail startup bound to make shopping better for both merchants and consumers. I help out with product management, design and marketing strategy, through North Alliance’s Incubator (part time).

Advisor, Member of the Board at Njuice
June 2014 - Present (8 months)
I advise digital news startup Njuice, through North Alliance’s incubator.

Advisor, Program Steering Committee, Digital Media Creative at Hyper Island
February 2014 - Present (1 year)
I’m part of the school’s program steering committee for the digital media creative program in Stockholm and Karlskrona.

Partner at The North Alliance
January 2014 - Present (1 year 1 month)
North Alliance (NOA) is Scandinavia’s leading communications and technology agency network. Great Works is part of the North Alliance since January 2014.

Co Founder, Head of Incubation at Great Works
January 2014 - Present (1 year 1 month)
Great Works is one if Scandinavia’s leading digital marketing and product design agencies, with offices in Stockholm, New York, Tokyo and Shanghai. I lead the agency’s and North Alliance’s incubation offering. I also help out with some Creative Direction for clients like Absolut Vodka.

Co-founder at Our/Vodka
January 2013 - Present (2 years 1 month)
I was part of setting up Our/Vodka, a global vodka brand with local roots, within Pernod Ricard. After a successful introduction in Berlin and Detroit, Our/Vodka will open up micro distilleries in eleven cities across the US, Europe and Australia including New York, Amsterdam, London and Melbourne, together with local partners.

Advisor at Toborrow
January 2013 - Present (2 years 1 month)
I’m an advisor and investor in P2P lending startup Toborrow.

Advisor at Atsoko International AB
January 2011 - Present (4 years 1 month)
I’m an advisor and investor in skincare startup Atsoko.

Co Founder, Global Chief Creative Officer at Great Works
2002 - December 2013 (11 years)
Great Works is one if Scandinavia’s leading digital marketing and product design agencies, with offices in Stockholm, New York, Tokyo and Shanghai. I led the agency’s creative teams, oversaw work coming out of the global offices, led new business from a creative perspective and worked as creative lead on clients like Absolut Vodka, H&M, Electrolux and Samsung. Great Works was co-owned by Tokyo based TYO Group between 2007 and 2011.

Creative Teamleader/Art Director/Partner at Abel & Baker
1999 - 2002 (3 years)
I worked as creative lead for clients like Microsoft and Adidas, and was a member of the board some of the time period.

Art Director/Partner at Speedway Digital Army
1998 - 1999 (1 year)
Worked, and didn’t work, on all kinds of clients and non-clients.

Graphic Designer at Clockwork Consulting
1997 - 1998 (1 year)
Clockwork was one of the first digital agencies in Sweden. I worked on Eurocard, Diners, Alcro, Medborgarskolan and a bunch of clients I’ve forgotten about. Clockwork was later acquired by Bonnier and Mogul.

Graphic Designer at Dimac
1997 - 1997 (less than a year)
Worked with product and experience design for online services.

Honors and Awards

Veckans Affärer 101 Super Talents
Veckans Affärer
September 2009
#6 on the list of business newspaper Veckans Affärer’s annual list of 101 super talents.

Business Insider poach list: 2012 One of the 37 creatives most lusted after
Business Insider
July 2012
“Our 2012 Poach List consists of the creatives cited most often by rival agencies—the art directors and copywriters that make agencies jealous.” Read more: http://www.businessinsider.com/
meet-the-37-creatives-most-lusted-after-by-rival-agencies-2012-7?op=1#ixzz3Jw9xwEQy http:// www.businessinsider.com/meet-the-37-creatives-most-lusted-after-by-rival-agencies-2012-7?op=1