Jacob Bøtter

Jacob Bøtter (DK)

Presentation: A Public Sector Where Everyone is Involved


  • NQ
    November 1, 2010
    Authors: Jacob Bøtter
    Danish bestseller with 55 examples of how to involve your customers and co-workers through social media. Published in English in 2012.
    JP/Politikens Forlagshus May 31, 2012
    Authors: Jacob Bøtter, Lars Kolind
    Danish bestseller arguing businesses organize in obsolete ways – they need to involve everyone through the use of mechanisms and build their business on a purpose rather than a narrow-minded lust for profit. Currently being translated into several other languages.


  • Board Member at Fonden Roskilde Festival, July 2015 - Present (3 months)
  • Entrepreneur in Residence at DR - Danmarks Radio, March 2015 - Present (7 months)
  • Entrepreneur at Heute denken, morgen fertig, January 2013 - Present (2 years 9 months)
  • Currently just trying to find my feet after 7-8 years as a consultant.
  • Founder at Wemind A/S, March 2006 - January 2013 (6 years 11 months). Wemind A/S (formerly known as Connecta A/S) helps companies collaborate and share.
  • External Lecturer at IT University of Copenhagen, 2008 - 2010 (2 years). I ran a candidate course on Social software, design and implementation.
  • Consultant, founder at Captive, January 2004 - March 2006 (2 years 3 months). My freelance period, helping companies enhance their online profile.
  • Creative Director at effekt2, January 2003 - December 2003 (1 year). An attempt to bring the learnings from Kwan into advertising, didn’t work out, but I had a great time and learnt quite a few things on the way.
  • CEO at Kwan Studios, January 2002 - March 2003 (1 year 3 months). Professional network of graphic designers. When I resigned in 2003 we had 200 members in 30+ countries. The company is no more, but the spirit lives on.


  • Built community of 5000+ blogs @ URBAN, 2005 to 2007
    Members:Jacob Bøtter, Thomas Kragh
    We got several thousand people to host their blog at URBAN, at the time one of the largest newspapers in Denmark. This was the first blog community of any Danish newspaper, today they’ve all got one.
  • Built blogging community for students at largest university in Denmark, 2007 to 2008
    Members:Jacob Bøtter, Jonas Dahl Ingvardsen
  • Built blogging community for Aarhus School of Business, now School of Business and Social Sciences at the largest university in Denmark, Aarhus University.
  • Built ideation community @ Danish Broadcasting Corporation, 2010 to 2011
    Members:Jacob Bøtter, Jakob Wickmann
    Hundreds of ideas were collected for the annual strategy process, now powered by thousands of employees not just the select few.
  • Built user-driven art exhibition GET LOST @ Danish Architecture Centre, 2008 to 2009
    Members:Jacob Bøtter, Rune Huvendick Jensen
  • Built blogs and wikis for sharing knowledge @ DONG Energy, 2007 to 2009
    Members:Jacob Bøtter, Morten Aagesen
    One of the first Danish companies to utilize social media on the inside for sharing knowledge.
  • Built social network for former employees @ Nordea, 2009 to 2010
    Members:Jacob Bøtter, Martin Bergholz
    The network, “Nordea Markets Alumni”, is focused towards employees of Finnish branch at Nordea Markets.
  • Built blog for Prime Minister of Denmark, Anders Fogh Rasmussen, 2006 to 2007
    Members:Jacob Bøtter, Martin Vith Ankerstjerne


Forum for reducing bureaucracy in Danish government
Appointed by Minister of Business
June 2012 to Present
In Danish: “Virksomhedsforum udpeger områder, hvor virksomheder oplever de største byrder og kommer med forslag til forenklinger. Forenklinger kan fx være regler der bliver ændret, nye processer eller kortere sagsbehandlingstider. Det afgørende for Virksomhedsforum er, at indsatsen bliver rettet mod de områder, hvor virksomhederne efterspørger det.”


I began my career by doing small graphic- and webdesign jobs in primary school. In high school my passion for entrepreneurship started when I initiated Kwan Studios, a global virtual designagency with more than 250 designers in 40+ countries associated after less than a year. Our clients were some of the worlds largest companies and my sparetime (read: studytime) vanished. In order to finish school I gave up on the company, but couldn’t keep the focus on school for long. Shortly after, I started an advertising agency (effekt2) which became one of my most worthwhile experiences to date. The agency went bankrupt and left me with a debt I had to work of. My passion for entrepreneurship wasn’t gone though, and I began moving towards my current
job by blogging about social media in Denmark (in Danish) and getting a network in an entirely new line of business. In 2006 I founded Connecta (now Wemind) with Hans Henrik H. Heming. The company grew fast and during summer 2006 we help Lars Kolind build his blog Kolindkuren.dk for his upcoming book. A blog which became a huge success, with enhanced book sales as the primary effect. This leads to Lars entering the company in 2007 as co-owner and shortly after that we change the name to Wemind. Today Wemind is Copenhagen-based consultancy with 14 employees. I often speak at conferences throughout Europe about new (social) media and how the internet changes our life and culture.


A Public Secor Where Everyone is Involved

The public sector has never been under greater pressure than today, and radical new ideas are needed to be able to take care of our societies in years to come. A new model that involves everyone instead of the few (driven by crowdsourcing versus employees) and is drastically less bureaucratic (moving from large hierarchical structures to fluid mechanisms). Most importantly, it is a model that explains why it exists rather than just what it does.

Jacob Bøtter has been on the forefront of the digital tidal wave that is currently changing almost every industry. He was one of the first with a Twitter profile, podcast or blog. He has started numerous companies and advised even more throughout the last decade. He has written several best-selling books, the most well-known being Unboss, which looks at how to organise in the 21st century. His input at the Northern Future Forum will be a series of concrete ideas, models and cases that illustrate the way forward for the public sector in the future.